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Retention and Loyalty Marketing Manager (Open for Remote)


This is a Full-time position in orlando, FL posted September 9, 2021.

About Cotopaxi:

Cotopaxi is an outdoor gear brand founded to create sustainably designed products that fight extreme poverty, inspire adventure, and move people to do good. As a certified B Corporation, we believe in using the power of business as a force for social, environmental, and economic good. Our creed, Gear for Good, touches every aspect of our company. Cotopaxi is committed to making all of our gear using recycled, repurposed, or responsible materials by 2025. We allocate 1%%%% of our annual revenue to the Cotopaxi Foundation which awards grants to outstanding nonprofit partners carefully selected for their track records at improving the human condition and alleviating poverty. In 2020, Cotopaxi aided 822,000 people through poverty alleviation programs, and in 2021, we hope to assist 1 million people experiencing extreme poverty

Job Description:

Cotopaxi is seeking an industrious marketing professional for the role of Retention and Loyalty Marketing Manager. The Retention and Loyalty Marketing Manager is responsible for the development and execution of effective marketing campaigns across channels including Email, SMS, Loyalty, Refer-a-Friend, and Direct Mail. Defining and executing against retention and loyalty targets, effectively scaling programs. This role will utilize customer insights and retention-based programs to maximize customer LTV and achieve Cotopaxi’s customer retention goals.

This role reports into the Director of Growth Marketing.

Job Responsibilities:

  • Develop strategy and oversee execution for the following performance marketing channels: Email, SMS, Loyalty, Refer-a-Friend, and Direct Mail
  • Manage performance marketing consultants and/or internal team members to execute retention marketing strategy
  • Develop and manage retention marketing goals and budget
  • Manage and optimize unit economics of customer retention
  • Collaborate with distribution channel owners on customer retention campaigns and programs
  • Support omni-channel distribution integrations with consumer-facing programs
  • Own analytics and reporting of channel and customer metrics. Including developing reports in Cotopaxi’s data warehouse to track all channel and customer metric results, and report on performance in all requisite meetings

Who You Are:

  • Highly analytical
  • Proven leader
  • A self-starter
  • Detail-oriented and organized
  • Strong people skills
  • Active, energetic, and enthusiastic
  • An out-of-the box thinker/problem solver
  • Passionate about the outdoors and the outdoor industry
  • An explorer
  • A humanitarian at heart

The Ideal Candidate:

  • Proven track record of delivering results in customer retention across digital and offline marketing
  • Experience in developing or managing customer loyalty programs
  • You’ve worked for a direct to consumer startup brand or retailer and have driven amazing growth for the business
  • Interest and eagerness to tactically execute day to day actions within various marketing channels.

Job Requirements:

  • BS in Marketing, Business, Economics, Statistics or related field of study
  • 4+ years in a relevant performance marketing role demonstrating increased role and responsibility
  • 3+ years experience in eCommerce marketing

Job Benefits (The Perks):

  • -Medical, dental and vision benefits.
  • -Company paid basic life insurance.
  • -Company paid short term disability coverage.
  • -Company paid life assistance program.
  • -401(k) plan with employer match.
  • -Unlimited Responsible PTO.
  • -60%%%% off Cotopaxi products.
  • -Additional outdoor gear discounts.
  • -Gym reimbursement stipend.
  • -$1,000 stipend after 18 months for bucket list adventure.
  • -$5,000 stipend after 5 years for bucket list adventure.
  • -Company outings and gatherings.
  • -A fun, caring and empowering company culture!

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