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Senior Social Media Manager


This is a Full-time position in Dania Beach, FL posted November 22, 2021.

Our Opportunity:

Chewy is looking for a seasoned Digital Marketer in Dania Beach, FL with expertise in social media – and proven success of launching and building brands on social.

Under your leadership, our Proprietary Brand channels will be a destination for pet parents to engage and want to shop.

You will define platform strategies, creative, execution and reporting mechanisms working closely with Integrated Marketing partners.

This is a cross-functional role with room for growth.

You’re comfortable at multiple altitudes – building strategies or driving critical details of content execution.

Above all, you’re an integrator, working across merchandising, performance and creative teams.

What You’ll Do:

  • Lead Chewy’s Proprietary Brands on social media
  • Develop an entirely new social media growth strategy and calendar for Proprietary Brands with cross-functional teams
  • Lead social marketing strategies including goal setting, learning agendas, channel allocations, creative/community strategy and measurement
  • Develop and scale our Creator/influencer marketing strategy, including identifying ‘hero’ products/sellers to feature in our work and partner with on campaigns
  • Build out tests to prove out hypotheses and recommend performance optimizations
  • Partner with the AD, Social Media to work with internal marketing partners and external agencies to scale creative and channel activations
  • Write creative briefs and define program objectives and KPIs for campaigns and content series
  • Support the deployment and creative needs of paid growth campaigns across channels in lockstep with performance marketing
  • Report analytics, helping drive quarterly goals and grow channel benchmarks

What You’ll Need:

  • Bachelor’s Degree required
  • 10+ years of digital strategy experience; proven social media expertise in organic and paid in startup and ecomm/multi-SKU
  • Fluent in social/creative testing methodologies
  • Expert experience with first and third-party data sources: FB Analytics, GA, Sprinklr, Tableau
  • Proven ability to Act Like An Owner, juggle multiple projects simultaneously, perform under pressure, and pay close attention to detail
  • An intuitive and creative problem solver with impeccable organizational skills
  • A passion for pets, culture and tech
  • Position may require travel

Chewy is committed to equal opportunity.

We value and embrace diversity and inclusion of all Team Members.

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact HR at chewy dot com
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